Royce Ruan
Royce Ruan, Associate Marketing Director – Clearwater Shanghai Office, Shanghai, China
I joined Clearwater’s China marketing team in 2016 as an Assistant Marketing Manager, based out of the Shanghai office. Within this role, I was responsible for organizing Clearwater’s participation in a variety of trade shows in China, as well as developing sales tools and supporting marketing activities.
In 2017, I moved into the Marketing Manager role, which expanded my level of responsibility to include a variety of additional functions within this department, such as conducting all channel marketing activities, online and offline brand building, as well and participating in a global packaging redesign project.
The market in China is dynamic, offering many opportunities for growth. I have worked closely with the Sales and business teams to continue to build awareness of the Clearwater brand and products across food service, retail and ecommerce channels. In 2018, we launched 北极清水 as the formal Clearwater Chinese name. Today, the Clearwater brand is very well recognized in the market. I have also worked on product development, brand communication and demand generation programs to help the business grow even more in China. I was promoted to Associate Marketing Director in 2023, supporting both China and other Asian team members as we look to grow consumption of Clearwater’s products.
I am proud to be a part of a team that continues to build upon this expanding marketplace and play a key role in delivering Clearwater’s premium, high quality and sustainable seafood to consumers.